Hot To Identify Your Ideal Customer Avatar | Ruth Sheridan's Blog

Hot To Identify Your Ideal Customer Avatar

Understanding your ideal customer is the key to your marketing success and impact.

Have you ever sat down to write a social media post or share some Facebook Live content and you were stumped on what to talk about??

You had no clear vision of what types of content could potentially help your ICA? Frustrating right?

When you don’t truly understand who you are serving its pretty tough to know what to serve them with to help them right? And without that you will never attract anyone.

In this week’s episode, I’m talking about how to identify your Ideal Customer Avatar (ICA). Who that is and why, until you understand this, you will end up attracting very few people if anyone.

Your ICA represents your ONE single PERFECT customer or client.

This ONE person is your dream client, YOUR perfect customer…that ONE person you would LOVE to have on your Network Marketing Team.

There are very specific ways to hone in on that dream person and have them begging to do business with you. In today’s podcast I’m going to share the EXACT STEPS I took to identify my ICA. I even created a super helpful WORKSHEET that you can download and use for FREE to help you get crystal clear on your ICA

Now I know, because you are here you not just building your business as a hobby, right? That’s why I want you to get crystal clear about this critical step that forms the foundation of your marketing.

Subscribe & Review in iTunes

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

If you don’t have iTunes you can download the episode HERE

If you are an Android user you can download the Podbean App and search for Corner Office At Home.

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is.

Thank you!



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