When I first started in network marketing, I was told something that really irritated me…
I was at a “how to hit the next level” leadership training meeting held by the top distributor in my up-line, a very wealthy, former traditional business owner, who makes over 100 thousand dollars in network marketing a month.
He obviously knew what it took to create success in life, or so I thought.
But when I got to his house, I was extremely disappointed…
Basically, for two days I sat in his training room with 14 other people that had been hand picked to be there and as he drew on a whiteboard, and I listened to him give his training that was mostly “fluff.”
Worst of all, he didn’t teach us anything which remotely resembled a strategy or skill set I could use.
Instead, he kept saying…
This is a business of sharing, not selling.
It’s numbers game the more people you share with the bigger your business will be.
You’re simply ‘sharing’ the business with people.
You don’t need to sell; you just need to share these meetings with more people.
Which didn’t make any sense to me, because he was basically saying that network marketing is a game of chance and didn’t require any skills.
Think about it…
As a traditional business owner, he didn’t get “lucky” in his business.
No, he worked really hard, and he learned processes and skills for everything he did, which is how he became a successful business owner.
That wasn’t easy.
As a traditional business owner myself, I knew that people in my profession certainly didn’t become successful by luck.
No matter what profession you’re in, I’m sure you’ll agree that…
Luck has very little to do with it.
I knew his path couldn’t have been easy…and his success definitely wasn’t random.
After that weekend, I craved for somebody to show me a specific process that would help me build my business in a way that made sense.
I felt like they knew something I didn’t and they were not willing to share it with me.
I wanted the network marketing success this particular upline had and I wanted to know step-by-step, how he did it.
My frustration with the lack of answers, is what led me to eventually go online and find a network marketing mentor, Ferny, who used the Internet to build large teams, using a set of strategies, which they called Attraction Marketing
Which I am going to teach you in a minute…
Along with giving me strategies, attraction marketing solved the #1 problem in my network marketing business—a lack of fresh and new prospects for my business in my inbox everyday without me chasing anyone.
And I was able to find them, in a predictable way, without bugging friends and family OR cold prospecting strangers on the streets, in malls or at the local Wal-Mart.
But more importantly, from my mentors, I learned that success in network marketing (or any business) isn’t about luck, or chance.
It’s about doing the right things in the right sequence, to achieve a specific result.
It’s strategic, skill based and can be done in a predictable way, which brings us to…
These 5 things, when done in the right order, can literally create “push button” money — which offers you the ability to recruit network marketers with a few strokes of the keyboard on your computer.
Now, I know that sounds a bit “hypey,” (and I thought so at first, too) but let me explain…
Just like any profession, in network marketing you need to learn specific skills. And you need to treat what you are learning with the exact same seriousness that a doctor or engineer treats the skills of their trade.
Here’s what you need first…
A strategy is essentially a series of specific steps that enable you to achieve a specific goal.
Specific in the sense that you can draw the steps on a piece of paper or a whiteboard and map out how you’re going to achieve your goal.
Now, if you’re not being taught any semblance of a short or long-term strategy by your upline or company, you need to figure out somewhere else to build!
I’m totally serious!
Because you have 2 choices:
It is much better to follow a proven process from an already-successful networker who’s making money and doing it in a way that resonates with you. For me, the strategy which worked best for me included using online recruiting methods which fit with my introverted personality, not to mention my busy life.
In summary: find a mentor or company that gives you a strategy for recruiting your first person, making your first sale, and eventually reaching your long-term goals ─especially if you want to recruit network marketers into your business.
If somebody hasn’t provided that for you in whatever team or organization you’re in, then you either need to find a mentor that is willing to teach you a clear strategy or you can do what I did and grab this online recruiting a try by clicking here to learn more.
This step is the key to duplication in network marketing…
You want to teach your strategy to your downline so they can go out, succeed, and make you some money in the process and the process should be simple, but not necessarily easy.
Now, recall that the business owner I mentioned before told us, “it’s not selling, it’s sharing.”
I thought it sounded simplistic, moronic, and inauthentic.
After all, I was “sold” into signing up for this business, so why was he telling us that we didn’t need to learn to do the same “sale”?
Looking back, I know why.
As a leader in my company, every single process and tactic that I use I teach to my students and my downline in my organization.
I give my team the exact same tools I use, and I’m constantly testing, refining, and improving my methods. And if anything changes, I let them know.
That’s my responsibility as a leader.
I’m not saying that a strategy or tactic has to be a “GOAL” the first time it’s used by a new rep. It just has to deliver results that can be assessed and be improved on over time.
It is very likely that your first time implementing a strategy won’t go well and you have to be ok with that, as long as you are committed to improving and learning.
A leader should teach with the assumption that you are willing to actually do the work, learn skills and are strong enough to persevere, the same way they do.
With this video training, it will solve the biggest problem in network marketing, which was finding new prospects to talk to every single day, who are actually interested in talking to you about network marketing. But you still need to have effective conversations to bring your prospects into your business.
In summary: The business building strategy must be repeatable & quantifiable so that anyone may perform them, see results and improve over time.
Do. Get Result. Correct. Repeat…
When you treat the strategy you’re learning as seriously as you would the skills you’d learn in any other profession, you gain experience.
And with that experience comes an understanding of things that you just can’t learn in a course or in an audio book or training.
Here’s the truth of the matter: if you’re thinking, “I want to make some money now, now, now, now,” I can tell you right now you’re setting yourself up for failure.
I don’t mean to be blunt, but “get-rick-quick schemes” are just that: schemes.
They don’t create sustainable, predictable success because the success is not based on the development of skills.
Unless you treat network marketing as a profession, you won’t succeed.
You’ll also tick off some of your leaders, because personally, I worked VERY hard to develop and learn the strategies I teach. I feel disrespected when people think I can teach them how to make 6-figures or 7-figures overnight.
It may seem like it’s super simple, because I’m good at what I do & make it look easy, but it does require practice and time, so that eventually it does become easy. (More on this in step #5.)
(Even then, if it takes you 3-6 months to be effective, that’s better than 40+ years at a job you really hate!)
So if you’re serious about this whole network marketing thing and you want to be a leader yourself, you have got to get committed, gain experience, an appreciation for the experience and develop DEPTH of understanding, which is impossible to attain in any other way.
This is important, because it will help you develop strategies that fit your individual goals and personality.
Sure, everyone building offline or online has the same basic foundation.
However, we all have different approaches, styles, and tactics, because over time, we all come to occupy a slightly different space in this business.
As you implement a strategy, you will learn to customize it for your strengths & weaknesses and it becomes your own.
To Sum it up: you gain experience through repetition and you get depth of understanding, and eventually you start modifying tactics and processes so that your strategies fit you, your team, your company, your product, etc.
Once you have a strategy, a depth of understanding, and the experience from following steps 1-3, you’ll likely have achieved success in your business and now you’re in a position to teach what you know through video, Facebook Live, blogging, e-mails, and so on.
By creating a community and communicating with people every single day you’ll “pay it forward,” and not just for your downline, but to the industry at large.
This will do 2 things for you…
To Sum It Up: Once you “pay it forward” and develop a following by putting out value that helps others, you will have a following of people that want to learn more and more from you.
And this my friend is how you create an empire: a loyal community that loves you, and knows you will lead them to good fortune.
This is where you get the ability to sell and recruit network marketers in mass.
Would you be excited to start recruiting a lot of people or selling a product to a lot of people, with the push of a button?
Sounds like something you can get use to right?
That push of a button can be clicking “send” on an email, clicking “start” a webinar, clicking “publish” on a blog post, whatever medium you choose.
Heck, you can even “voice” your call to action on Facebook Live and people will go buy your new course or fill out the form to sign up for your opportunity.
A lot of networkers miss #4 and #5. They miss the part about building a community beyond their network marketing organization.
And if anything goes wrong with their company or their team, they’re stuck. They don’t have a “Back up Plan.”
You definitely want to be in a position where you’re not dependent on anyone but yourself and your own brand, regardless of how awesome your company is.
That’s why step #4, building a community, is so important. It allows you to do step #5 which is becoming a force that no one can stop and you’re able to recruit network marketers in mass, at will.
How does that sound?
Now what I just shared with you was a 5-step strategy for LEARNING and developing skills.
This strategy should be something you can apply, regardless of whether you choose to build online or offline.
If you’d like to learn the online business building strategies I use to generate 60 -200 red hot prospects per day, 20-30 new customers per day and 15-25 business builders per month, click here and I’ll gladly give you my Free Online Recruiting Course, so you may begin that journey.
Regardless of how you choose to build, to guarantee your success:
To your success
XO – Ruth
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