This sound familiar..?
You’re constantly inviting people to take a look at your business—but all too often you’re hearing a resounding, “No!”
…or worse yet, “Let me think about it.”
Kinda discouraging, right?
Maybe you’ve started thinking to yourself…
Hey, we’ve all been there!
Sometimes prospecting can make you feel like you’re spinning your wheels, getting nowhere fast.
But here’s the truth…
The problem with a lot of “traditional” network marketing methods is this:
Most of what’s being taught simply doesn’t work!
In fact, if you’re following the advice of an old, out-of-touch upline, you might very well be…
Luckily, I’ve got a solution.
It’s called the “Reverse Invite Method.”
Every day, somewhere between 15 and 20 people reach out to me to ask exactly what it is that I’m doing.
They are, quite literally, inviting themselves to take a look at my business.
My method starts with creating curiosity.
It relies on making yourself so unique people want to reach out to YOU and invite themselves to take a look at whatever it is you’re doing.
So you don’t have to worry about finding and inviting people, because you’ll have a constant, never-ending stream of people reaching out to you.
Now, you’re probably wondering how this works, what platform you use, and if it’s free or paid.
Well, here are the basics…
I use some paid Facebook advertising, and I also use a lot of organic, non-paid stuff as well.
You can use this method on your personal profile, your business or fan page, and in groups.
The Reverse Invite principles are always the same!
It all starts with a post to create curiosity.
There are two types of curiosity posts that work best:
If you’re tight on funds, you can start using organic, free exposure in the News Feed.
But when you pay to boost one of these posts, you’re paying to get in front of a global audience, and that’s when you can start to scale and create leverage.
For me, I do a lot of Facebook Lives—it’s my “go to” strategy.
But you don’t have to do Facebook Lives or any kind of video marketing if you don’t want to.
Whether you’re using a basic post or a Facebook Live, just ask yourself:
“What do people need to know about what I’m promoting to get them to enroll, or to move forward?”
The answer to that question will be different for everybody.
It might be one, two, even three things that people need to know.
Find those things.
Dig deep into whatever PAIN or PROBLEM they’re going through right now.
Maybe you ask them to comment “more info” on your post.
Maybe you ask them to follow a link so they can get more detailed information.
Or maybe you instruct them to message you via Messenger for more information.
That’s how you “reverse” the invite.
You lead people to the point at which they think…
“Yeah, this novel solution sounds like it will eliminate my pain and solve my problem!”
And they will invite themselves.
Now, here’s a question I get often:
And the answer is: absolutely, positively, NO!
That’s the biggest mistake any new networker or affiliate marketer can make.
New marketers think it’s the product that gets people excited.
The truth is, people don’t care about your products!
They don’t have enough information to care about your products.
You have to make them aware they need your products first.
The secret is simple…
It all comes down to finding out what makes YOU, or whatever at you’re selling, unique.
How does your product or service help someone reduce or eliminate whatever pain they’re experiencing right now?
As an example, let’s talk about weight loss.
People are NOT interested in learning how to lose weight.
They already KNOW how to lose weight.
What IS interesting to them is how your product is DIFFERENT from anything else they’ve seen.
What IS interesting is your unique position about your products.
Once you persuade someone to walk through your process until they say, “Yes, I need to talk to you about something,” then you can have the conversation about why they need what you have.
You’ll talk about the problems they’re having, you’ll show you understand and can relate to those problems, and then you’ll tell them there’s a solution—WITHOUT giving it away.
You’ll ask them to DO SOMETHING to get the information they want.
In other words, you’ll set it up so that they have to take action and reach out to you to get the info they want.
You create curiosity so they want to learn more.
And the best way to create curiosity is by telling a story.
You’ve probably heard that “facts tell, stories sell.”
People in network marketing hear that all the time, yet few people understand how this really works.
Compelling stories make people WANT to get onboard with whatever you’re doing.
Some network marketers can’t stop themselves from talking on and on and on about how amazing their lives are and how much their lives have changed since they joined their company—and it ANNOYS the heck out of their friends, family, and anybody else who’s subject to it.
So how do you keep from annoying people?
How can you attract people instead of repelling them?
Well, here’s another simple truth…
Your company, whatever system you’re using, did not get you where you are.
So instead of focusing on your product, service or company, you should focus on yourself as a unique individual with a unique story.
Focus on making YOU that unique selling point so that people reach out to you.
It doesn’t matter what company you’re with.
It doesn’t matter what product you promote.
YOU create a bond and develop rapport with people through your story, through your posts, through your Facebook Lives, so your prospects will say…
“I like Ruth. I want to work with her.”
The bond YOU create with people is going to take you much further with them than your product ever will.
Think about it this way…
When I first started, people used to come up to me and say…
“Hey, you’ve been with this company for a little while – how’s everything going?”
I remember answering with a lie.
I’d lie right to their face and say…
“Oh, you know, our whole lives have changed. It’s going great!”
The truth was that I was thinking…
“Oh my God – this freaking sucks! I not only haven’t made any money, I’m LOSING money since I started!”
Thank God I learned to flip that story on its head.
And when i started telling the truth about where I was things started to shift.
Then people could authentically connect with me.
They felt the truth of my story.
People found what I was experiencing valuable.
Ultimately, the “big secret” is to come from a place of SERVICE.
When I told people life was “amazing,” back then they knew I was BS’ing.
They saw right through it.
You see it comes through in your energy…in your body language…in your “presence.”
When I changed my focus to service, to asking…
“How can I serve the people I’m trying to attract? How can I bring value to their lives?”
The more authentic you are, the more you focus on bringing service and providing value, you become that servant-leader, and that’s when people come and want to join you.
All I did back then was share the truth about my story.
I didn’t say…
“Yeah I’m making a ton of money. I.m doing this and buying that. Here are all my credentials about what I’ve done.”
I just told the truth.
“Hey, here’s where I am. This is what I’m doing now, and this is what’s happening now. These are the results I’ve had. This is what’s working. You can make it work, too. Let me show you how to do that.”
It’s that simple.
And if you’re new to this whole idea, then I strongly encourage you to sign up for this FREE 10-Day Online Recruiting Bootcamp to learn more about how to build your network marketing businesses online, so you don’t have to be that annoying friend who can’t stop talking about their products.
I used to be a “mall shark”—and even tried to hunt down prospects in restaurants while I was out with my family!!!! Oh my poor kids!! They were always horrified.
This Bootcamp contains exact same information I used to get started on my journey of learning how to market myself online.
You’ll learn how to use the most cutting-edge online methods to rank advance, sell more stuff, recruit more people, and make a whole lot more “moola” in your business.
So if you’re ready to get started…Click here to access this 10-Day Online Recruiting Bootcamp.
Ruth Anne Sheridan