Have you ever felt like your social media posts about your business are driving your friends away?
Have you ever noticed that the posts about your travels or your kids ( like the one of my daughter above) get tons of engagement and your business posts get none?
Here’s the truth. Many Network Marketers are following posting strategies that their companies teach but are unknowingly sabotaging their business on social media.
In this blog post I’ll be sharing 7 different warning signs that you may be repelling people, but most importantly I’m also going to share a way of posting that will actually help you get more Likes, Comments and RECRUITS from your social media.
Here’s the thing, most companies are still teaching simple posting strategies that just don’t work anymore. If you have found yourself doing any of the following you may just be turning people off and not attracting them to you.
1) Your first private message to a stranger on social media includes a link to join your opportunity.
2) Your social media feed is filled with pictures of your products and before and after pictures.
3) You write things in your posts like ” Looking for the next 5 leaders to join my team”
4) You compulsively want to talk about your company or products, without anyone asking you to share.
5) You Pm people out of the blue that you haven’t talked to since grade school and within the first 5 minutes of the conversation you are trying to sell them stuff.
6) You post pictures of you drinking shakes, putting on skin cream…whatever your product is …YOU are using it.
Finally… this one is the most important one…
7) You engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.
If you answered YES to any of these, and you are finding what you are doing is not working, then I’d say it’s time for a new improved strategy.
And don’t feel bad! I use to do these things too 🙂
Now don’t get confused here…I’m not saying that you should not be using social media. I’m also not saying you should go back to bugging friends and family, prospecting strangers at the mall etc.
No not at all.
What I am saying is that there is a better way to use social media for prospecting and recruiting.
In fact I recruited 43 people in my first two months of using this strategy by using a proven online strategy called attraction marketing.
But before I get into what attraction marketing is, I want to share with you some things you can STOP doing right now.
You have to remember, people on social media generally aren’t there to buy.
They want to be entertained, educated and just be social.
They want to see you, your kids, your dogs, what you ate for dinner, where you travelled to.
They aren’t on social media to be bombarded with pictures of products. It’s actually repelling to them. Think of it this way….how do you feel when you get a call from a telemarketer? I know that my immediate reaction is to hang up the phone. It’s annoying and intrusive and it’s no different on social media.
This kind of post keeps people scrolling by and scrolling by fast. It just doesn’t work.
Think about it. What’s the first thing you did when you were thinking about either buying your company’s product or joining the opportunity? You Googled it. Right?
Well that’s exactly what everyone else is going to do.
The unfortunate part is that Google will list the good and the bad ….and human nature dictates that we notice the bad first.
When people read the negative stuff they aren’t going to want to talk to you about your products or opportunity anymore. Network Marketing is a relationship business and you’ll be fighting an uphill battle from the get go if your prospect has already formed a negative opinion.
Also in some respects your are doing yourself a disservice by talking about your company too much. When we do this it makes us just look like an ordinary sales rep and sometimes people just don’t want to feel like their friends are trying to sell them stuff. You have way more to offer! Become a trusted advisor not just a distributor!
So how might you get your message out?
Create some curiosity about what you’re doing. People want to be in the know and when you don’t totally give away what you’re up to, people will ask! That will give you an opportunity to have a conversation with them and by asking some questions you will be able to determine whether your product or opportunity could help them. This picture posted on Facebook awhile back got me 4 new customers. I didn’t mention my products or my business. I just said I was so grateful to have lost 10 pounds and was hoping my shorts weren’t going to fall off when I went outside.
Remember that people will join and buy from people that they know like and trust so don’t diminish your role as a friend and trusted advisor who can help people get what they want.
But here’s the most interesting thing.
I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home or be in a public place without having to think about prospecting anyone.
Just enjoying being normal again, was incredible, after years of being taught that “everyone was a prospect” and approaching every conversation with a hidden agenda, I was free!
At this point, you may be asking, “then how the heck did your business grow?”
Well before I answer that, I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.
They knowingly and without shame, approach every interaction with a stranger as a prospecting opportunity.
Getting rejected by prospects is no big deal, as long as some people say ‘yes.’
The problem with prospecting in general, as it’s normally taught, is that the mindset going in, is still about what YOU want people to do and about manipulating people into doing what you want them to do.
In other words, it’s about YOU, not them. I didn’t like that, but I still did it for a little while… until I did find a better way.
You see the reason I was able to totally quit prospecting the way I had been doing is because with the help of some exceptional mentors, I discovered and implemented an online recruiting strategy which allowed me to recruit more people in one week than most people do in a year. I learned to generate leads in an automated way ( that’s why I don’t have to prospect people!) so that I had more time to spend with my kids, travel, and do the things I love.
I use to spend hours posting all the wrong stuff on my social media, spamming or private messaging people, hoping that one of them would want to take a look at my product or opportunity. Now I run my business like a real business and legitimately get Facebook and other social media platforms like Instagram, Twitter and Linkedin to actually help me attract the people who are most interested in what I have to offer, using their ads platform! (like real businesses do!)
In fact, every day since I started doing this my email inbox is full of notifications from new leads, new people who want to find out about my business, new customers, new team members and commissions I earned.
This happens while I’m making dinner, spending time with my kids and even while I’m sleeping.
So earlier in this blog post I showed you a pic of me drinking my shake. I have to tell you I now cringe a little when I look at it. I kept posting that kind of stuff even though it didn’t work because I didn’t know what else to do.
So if you are wondering what Attraction Marketing is imagine what it feels like….
To wake up in the morning, open your email and there are 20-30 emails from people who want to talk to you about your products or joining your team, there are new sign up notifications and new commission notifications.
You know exactly who you need to call that day and you also know that when you do they will likely say yes because THEY ASKED YOU if they could take a look at joining your team.
These emails are not from you’re warm market, it’s not your mom or your sister or the guy you dated in high school.
These are people you have never met who are highly targeted and want what you have.
That’s what attracting the right people does and that’s why it’s called Attraction Marketing!
And….If you think this is too good to be true, I thought so too. But I also knew that what I was doing was NOT working for me so I was willing and eager to give Attraction Marketing look.
So, if you’re ready to build your business online with a proven strategy get started with this FREE 10 Day Bootcamp.
Love and Prosperity!
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