Let me ask you a question….
How many Facebook Groups are you in right now?
How many did you join voluntarily and how many were you dropped into by friends who were trying to prospect you?
I’ll also wager a bet that you can think of one or two groups off the top of your head where you actually receive a ton of value from and visit often right? They are the groups you remember.
In this post I’m going to share the everything you should know about Facebook groups including all the new enhancements that Facebook has introduced over the past few months.
Once you’re done reading this post you will be well equipped to have your own facebook group up and running AND THRIVING!
Short answer. YES!
You need to have a Page, which serves as a touchpoint for users at all stages of the digital sales funnel.
Having a Page allows you to run ad campaigns for your business, get reviews, and have plenty of public updates that include blog posts etc. It will show up in search engines, and provides valuable information like a map and contact information for your business. Users can also message you directly.
A group, on the other hands, puts more of a focus on community.
When users post to your Page, it gets tucked away under the “Community” tab. In a group however, it stays in the feed for others to see and engage with. Groups naturally invite more frequent interaction especially when interaction and dialogue is encouraged. Some of the best groups I’ve see are those that have a comfortable ” living room” feel. Regardless of what your group is about, the questions are meant just for you. And when you answer them, it provides value to all the other members, too.
So definitely YES you will need a page still. Almost as a billboard for your business but a group will give you a place to build a strong foundation, foster relationships, and build community. Remember the principles I taught you about attraction marketing? You can learn more about attraction marketing HERE
Mr Zuckerberg has given us some great new Facebook group features recently, and the year isn’t even over yet!
There’s a few admin type features that are being currently rolled out. They’ll be available first on mobile. So hop on over to your phone to see if you have them yet. Just tap on admin tools and with any luck you’re one of the lucky ones.
In addition to these features, two new big features called Watch Parties and Learning Units are available.
Fun Right? So what is it? It’s basically a place where you can invite people in your group to watch something with you. It’s like watching tv or a movie together. Think of it this way…. Say you come across a great training by a big wig that you think the people in your group will get tons of value from. You can invite people to watch it all together with you at a specified time. It’s a cool feature because people can react and comment on things while the video is playing creating interaction and further fostering the community. Who’s bringing popcorn? Wine” 🙂
Hosting a watch party is ridiculously easy. When you’re in your group, go to create a post. You’ll see the option to add a “Watch Party.”
People in your group will be notified that the Watch Party has started.
This is a really powerful feature but most people don’t know about it so the key to making it successful is to let people know beforehand what it is. Explain it, invite them, do a facebook LIVE in your group about it so that when they see it they will want to be part of it.
OK now this is REALLY COOL. Up until this feature came out, one of the only ways to store content in a group was either in the feed or in the notes. That made it challenging for group members who were part of content rich education groups to find trainings, videos etc. The search bar in the group could be used to find things but that took…well…searching. And sometimes the search results just didn’t produce what was asked for. So TA-DA Facebook came up with Units! A place group Admins could store things in logical order. Think of them as learning units, modules etc…..and word has it that Facebook is Beta testing subscription service groups so having units is key in these “course environment” types of groups. Pretty exciting eh?
In order to access units you must set your group up as a “Social Learning Group” under settings.
I hope you got some valuable insights from my post! I would love yo have you as part of my community inside “Corner Office At Home”. Join me HERE to check it out for more valuable marketing tips and content.